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Best Business In London

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The Perfume Shop

The Perfume Shop has ten addresses in London - four on the Oxford Street, one in Islington, one on Broad Gate Liverpool Street Station, one in Cheapside London, one on Strand, one on Victoria Street and one in Victoria Place Shopping Centre. 

Find Out Which Family

All fragrances fall into family groups e.g. Floral, Woody, Spicy and Fresh etc. People tend to stay with a certain smell family, either because it recreates happy memories, or simply because it stimulates their olfactory receptors.

What our Experts say

“Olfactory Receptors = Sense of Smell”

If you want to change your perfume/aftershave or are looking for a fragrance gift, it is a good idea to look at what you/they already like and try to find something else within that particular family group. The chances are if they like one floral fragrance, they may also like others.

When Will It Be Worn?

There are some perfumes/aftershaves which have been specifically designed for different periods of the day. Decide whether you are looking for something to wear during the day, for evenings or just for fun! People usually prefer lighter scents for daytime and more intense for evening.

How Much Do You Want To Spend?

Be clear in your mind how much you want to spend before you begin trying different scents. If you tell one of our team they will ensure that they find something to suit your budget not blow it completely! At The Perfume Shop prices are clearly displayed so that you don’t have to ask if you don’t want to.

Why Does It Not Smell So Nice On Me?

If you like the smell of a perfume or aftershave on someone else it may not smell the same on you. Fragrance reacts uniquely on different skin types or under different conditions e.g. body temperature, diet, weather.

They All Smell The Same?

It’s important when finding a new scent that you don’t try more than three at any one time. Your nose may become de-sensitised (smell fatigue) if you try more than a handful so take a break. The most traditional way to take a ‘smell break’ when trying different scents is to inhale coffee beans but if they aren’t available simply take a deep breath through your nose and smell your sleeve or cuff. This will clear your nose of any lingering perfume/aftershave notes.

The Easiest Way To Find The Right Fragrance

If you are still confused or simply want someone else to help then come and see us in-store. All The Perfume Shop staff are fully trained in fragrance and how to find the right one so will be happy to help.

How To Choose The Right Fragrance

Top Tips

  1. Use the family icons next to each product to tell you which family the perfume belongs to
  2. Lighter fragrances work better for daytime with heavier musky scents for a night out
  3. During the day an EDT or EDC works best. During the evenings a more concentrated fragrance can be used such as an EDP
  4. Remember that a fragrance that you love wearing may not smell the same on someone else or suit their personality
  5. Apply fragrances to your wrist to try them. This gets the truest representation of how the fragrance will smell on you
  6. Ask a Perfume Shop member of staff to help you

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